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Opportunity Description
This free online course is part of the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to elevate their business.
In this course, you’ll develop your marketing strategy and build your brand. You’ll explore various marketing tools, learn to use analytics to measure success, and understand the marketing and sales cycle to create effective marketing plans and sales processes.
By the end, you’ll know how to identify the right marketing tools to reach your target market and convert your marketing plan into sales and revenue.
Brief Details
- Founded by: Goldman Sachs
- Deadline: Reset deadlines to your schedule
- Course Start: 19 July 2024
- Total Duration: 4 Hour
- Format: Online
- Getting started (10 minutes)
- Developing marketing and sales for growth (2 minutes)
- Marketing goals and objectives (15 minutes)
- Identifying business goals (10 minutes)
- Branding (10 minutes)
- Strong brand identification (5 minutes)
- Reviewing your brand (10 minutes)
- Product/service development (5 minutes)
- Reach (2 minutes)
- Effective marketing planning (5 minutes)
- Digital marketing tools and best practices (10 minutes)
- Tools for objectives (2 minutes)
- Sales (2 minutes)
- Sales Funnel planning (10 minutes)
- Strategic sales planning (10 minutes)
- Using analytics (2 minutes)
- Analytics platform features (5 minutes)
- Marketing and sales evaluation (10 minutes)
- Metrics for growth (5 minutes)
- Strategic Marketing and Sales Chart review (2 minutes)
- Progress recording (10 minutes)
- Congratulations (10 minutes)
- Next course introduction (2 minutes)
- 1 Quiz
- End-of-course assessment
- 3 Discussion Prompts (30 minutes total)
- Reflect on goals and objectives (10 minutes)
- Reflect on digital marketing tools (10 minutes)
- Language: English (Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish)
Benefits
- Strengthen your business’s brand; set clear marketing goals and strategies.
- Explore digital marketing tools to reach customer segments.
- Refine your sales process and measure success.
- Identify metrics to measure brand, marketing, and sales effectiveness.
Skills You’ll Improve
- Management of brand identity.
- Market Research.
- Analysis of Value Propositions.
- Develop a marketing strategy.
Syllabus
Four videos (Total 13 min), 23 readings, one quiz:
- 4 Videos (13 minutes total)
- Welcome (1 minute)
- Identifying the right marketing tools (3 minutes)
- Introduction to the sales process (3 minutes)
- Understanding analytics packages (4 minutes)
- 23 Readings (154 minutes total)
- Getting started (10 minutes)
- Developing marketing and sales for growth (2 minutes)
- Marketing goals and objectives (15 minutes)
- Identifying business goals (10 minutes)
- Branding (10 minutes)
- Strong brand identification (5 minutes)
- Reviewing your brand (10 minutes)
- Product/service development (5 minutes)
- Reach (2 minutes)
- Effective marketing planning (5 minutes)
- Digital marketing tools and best practices (10 minutes)
- Tools for objectives (2 minutes)
- Sales (2 minutes)
- Sales Funnel planning (10 minutes)
- Strategic sales planning (10 minutes)
- Using analytics (2 minutes)
- Analytics platform features (5 minutes)
- Marketing and sales evaluation (10 minutes)
- Metrics for growth (5 minutes)
- Strategic Marketing and Sales Chart review (2 minutes)
- Progress recording (10 minutes)
- Congratulations (10 minutes)
- Next course introduction (2 minutes)
- 1 Quiz
- End-of-course assessment
- 3 Discussion Prompts (30 minutes total)
- Reflect on goals and objectives (10 minutes)
- Reflect on digital marketing tools (10 minutes)
- Team feedback reflection (10 minutes)
- 5 Plugins (60 minutes total)
- Join the 10,000 Women Mailing List (15 minutes)
- Brand evaluation (10 minutes)
- Digital marketing tools review (10 minutes)
- Tools for objectives selection (15 minutes)
- Marketing and sales activities evaluation (10 minutes)
How to Apply?
It’s very simple. First, you must sign up on the site. Then, you can Enroll in the Course.
